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Holiday Gift Program: Strengthen Tenant and Owner Relationships This Season

Holiday Gift Program: Strengthen Tenant and Owner Relationships This Season
By Abi Ortscheid Thursday, December 19, 2024

We interrupt your regularly scheduled JotForm series to bring you an exciting and timely lesson on holiday gifts! As property managers, the holiday season is a perfect opportunity to strengthen relationships with your clients and tenants while showcasing your company’s commitment to creating a positive community atmosphere. In this PMAssist Insider lesson, we’ll explore why having a holiday gift program is necessary, how to implement it successfully, and the financial aspects of making it work for your business. Plus, we’ll share FREE tools like a JotForm for opt-outs and a LeadSimple process to streamline your efforts.

Why You Should Have a Holiday Gift Program

  1. Strengthen Relationships: A thoughtful holiday gift can show tenants and property owners that you value their partnership. It’s a small gesture that leaves a lasting impression, fostering goodwill and loyalty.

  2. Enhance Community Image: For property managers, perception is everything. Offering holiday gifts can help you stand out as a company that goes the extra mile to care for its tenants and owners.

  3. Boost Retention Rates: Happy tenants and owners are more likely to stick around. A holiday gift program is a strategic way to improve satisfaction and retain long-term clients.

  4. Marketing Advantage: Sharing your holiday gift program on social media or through newsletters can be a fantastic marketing tool, showcasing your dedication to client satisfaction and community building.

How to Implement Your Holiday Gift Program

  1. Plan Your Budget: Decide how much you want to spend per recipient. Keep in mind the size of your portfolio and aim for meaningful but within-budget gifts.

  2. Choose the Right Gifts: Opt for universally appreciated items like gift cards, local treats, or branded merchandise. Consider tenant demographics to ensure the gifts resonate with your audience.

  3. Organize Delivery: Decide whether you will mail gifts, hand-deliver them, or host a holiday event for distribution. Timing is critical—ensure gifts arrive well before the holiday season peaks.

  4. Communicate Your Plan: Let tenants and owners know about the program through email, newsletters, or your portal. Transparency builds excitement and sets expectations.

  5. Manage Opt-Outs: Some recipients may prefer not to participate. Use our FREE JotForm template to collect opt-out preferences easily.

What to Charge

For property managers, the program’s cost often becomes a line item that owners may share. Here are a few tips for determining charges:

  • Create a Per-Unit Fee: For example, charge $20 per unit to cover the cost of the gift, delivery, and your time.

  • Offer Customization Options: Allow owners to opt into higher-tier gifts for a premium charge.

  • Be Transparent: Share the fee breakdown with owners so they understand the value they’re receiving.

Use the FREE LeadSimple process we’ve provided to keep track of charges and ensure billing is seamless.

Free Tools to Simplify Your Holiday Gift Program

  • Opt-Out JotForm: Streamline the process for owners who prefer not to participate. The form is user-friendly, easy to share, and captures all necessary details.

  • LeadSimple Process: Automate program tracking, communication, and billing. This tool will save you time and reduce the risk of errors.

Wrap-Up

A holiday gift program is more than a seasonal gesture—it’s an investment in your relationships, reputation, and retention. With proper planning, thoughtful gifts, and the tools provided in this PMAssist Insider lesson, you can make the holidays a time of joy for your tenants, owners, and your business.

Ready to get started? With PMAInsider, access our FREE JotForm and LeadSimple templates today and make this holiday season one to remember!

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Author

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Abi Ortscheid
Partner
With experience spanning over a decade in the property management industry, Abi stands out not just as an industry expert but also as a trailblazing woman entrepreneur. Her dedication transcends traditional business roles, as she's fervently committed to elevating her peers in the property management realm. Abi's vision isn't limited to streamlining the property management process; it's about fostering an environment where every stakeholder, from property owners to tenants, has an enhanced exper...
With experience spanning over a decade in the property management industry, Abi stands out not just as an industry expert but also as a trailblazing woman entrepreneur. Her dedication transcends traditional business roles, as she's fervently committed to elevating her peers in the property management realm. Abi's vision isn't limited to streamlining the property management process; it's about fostering an environment where every stakeholder, from property owners to tenants, has an enhanced experience. Furthermore, Abi's advocacy goes beyond professional guidance. She consistently champions the cause of female professionals, ensuring their voices are heard, their roles are acknowledged, and their potential is realized. In every endeavor, Abi's passion for improvement and inclusivity shines through, making her an invaluable asset and leader in the property management community.
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